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~isPartOf:"Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation"
~isPartOf:"RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Meffert, Heribert"
~person:"Pepels, Werner"
~subject:"Advertising"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Relationship marketing"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Übersichtsarbeit"
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Bullinger, Hans-Jörg
Kaiser, Harry M.
Meffert, Heribert
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
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ECONIS (ZBW)
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Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
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