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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"International journal of business and economics"
~isPartOf:"Journal of retailing"
~person:"Emrich, Oliver"
~subject:"Beschwerdemanagement"
~subject:"Kundenzufriedenheit"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
International journal of business and economics
Journal of retailing
Journal of marketing research
1
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ECONIS (ZBW)
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Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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