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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~person:"Buttle, Francis A."
~subject:"Beschwerdemanagement"
~subject:"Standardisierung"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of marketing
Journal of retailing
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ECONIS (ZBW)
2
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Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
2
Complaints-handling processes and organisational benefits : an ISO 10002-based investigation
Ang, Lawrence
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10009615238
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