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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Social web
Beziehungsmarketing
931
Relationship marketing
931
Consumer behaviour
609
Konsumentenverhalten
609
Customer satisfaction
313
Kundenzufriedenheit
313
Einzelhandel
230
Retail trade
230
Dienstleistungsqualität
220
Service quality
220
Brand management
139
Markenführung
139
Online retailing
107
Online-Handel
107
Brand image
94
Markenimage
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Social Web
90
Customer integration
82
Kundenintegration
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Internet marketing
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Online-Marketing
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Brand
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Markenartikel
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Confidence
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E-commerce
66
Electronic Commerce
66
Vertrauen
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Customer experience
57
Viral marketing
57
Virales Marketing
57
Customer value
55
Marketing management
55
Marketingmanagement
55
Customer service
54
Kundenwert
54
Kundenservice
53
Emotion
49
Lieferantenmanagement
46
Supplier relationship management
46
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Rana, Nripendra P.
4
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Birker, Benjamin
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Bleier, Alexander
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Buttle, Francis A.
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Carlson, Jamie
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Casper Ferm, Lars-Erik
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Dessart, Laurence
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Han, Xiaoyun
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Harun, Ahasan
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Hult, G. Tomas M.
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Jung, Na Young
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Kumar, Jitender
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Kumar, Vikas
2
Liébana-Cabanillas, Francisco
2
Martinez, Luisa M.
2
Pacheco, Natália Araújo
2
Palmatier, Robert W.
2
Prentice, Catherine
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Rahman, Mohammad M.
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Rokonuzzaman, Md
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Thaichon, Park
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Voola, Ranjit
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Anaya-Sánchez, Rafael
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Andreassen, Tor W.
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Ang, Lawrence
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of marketing
Journal of retailing and consumer services
Journal of retailing
Journal of business research : JBR
127
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of hospitality marketing & management
23
The journal of brand management : an international journal
23
Business horizons
22
Marketing intelligence & planning
21
The service industries journal
21
Journal of the Academy of Marketing Science
20
Journal of internet commerce
19
Journal of service management
19
International journal of electronic marketing and retailing : IJEMR
18
Psychology & marketing
18
Service business
18
Technological forecasting & social change : an international journal
18
Cogent business & management
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
International journal of contemporary hospitality management
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of service research : JSR
15
Tourism management : research, policies, practice
15
International journal of electronic customer relationship management : IJECRM
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of service research
13
Services marketing quarterly
13
Journal of electronic commerce research : JECR
12
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ECONIS (ZBW)
130
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
A social media analytics-based approach to customer-centric reverse logistics management of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
7
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
8
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
9
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
10
Would you try it again? : dual effects of customer mindfulness on service recovery
Martinez, Luisa M.
;
Pacheco, Natália Araújo
;
Ramos, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364668
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