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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Social web"
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Beschwerdemanagement
Social web
Beziehungsmarketing
225
Relationship marketing
225
Consumer behaviour
99
Konsumentenverhalten
99
Einzelhandel
49
Retail trade
49
Customer satisfaction
35
Kundenzufriedenheit
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Dienstleistungsqualität
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Service quality
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Marketing management
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Marketingmanagement
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Brand management
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Kundenintegration
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Online retailing
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Online-Handel
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Supplier relationship management
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Customer experience
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of marketing management : MM
Journal of retailing
Journal of business research : JBR
127
Journal of retailing and consumer services
87
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of hospitality management
35
International journal of internet marketing and advertising : IJIMA
35
The journal of services marketing
33
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of strategic marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of hospitality marketing & management
23
The journal of brand management : an international journal
23
Business horizons
22
Marketing intelligence & planning
21
The service industries journal
21
Journal of the Academy of Marketing Science
20
Journal of internet commerce
19
Journal of marketing
19
Journal of service management
19
International journal of electronic marketing and retailing : IJEMR
18
Psychology & marketing
18
Service business
18
Technological forecasting & social change : an international journal
18
Cogent business & management
17
Journal of promotion management : innovations in planning and applied research
17
SpringerLink / Bücher
17
International journal of business information systems : IJBIS
16
International journal of contemporary hospitality management
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing communications
15
Journal of service research : JSR
15
Tourism management : research, policies, practice
15
International journal of electronic customer relationship management : IJECRM
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of service research
13
Services marketing quarterly
13
Journal of electronic commerce research : JECR
12
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ECONIS (ZBW)
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11
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
12
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
13
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
14
Managing negative word-of-mouth : an exploratory study
Williams, Martin
;
Buttle, Francis A.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1423-1447
Persistent link: https://www.econbiz.de/10010433914
Saved in:
15
Grundzüge des Beschwerdemanagements
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 80-93)
.
2013
Persistent link: https://www.econbiz.de/10009672136
Saved in:
16
Online social networking : relationship marketing in UK hotels
Jung, Timothy H.
;
Ineson, Elizabeth M.
;
Green, Emma
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 393-420
Persistent link: https://www.econbiz.de/10009761857
Saved in:
17
Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri
;
Evanschitzky, Heiner
;
Rudd, John
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
Saved in:
18
When do customers offer firms a "second chance" following a double deviation? : the impact of inferred firm motives on customer revenge and reconciliation
Joireman, Jeff
;
Grégoire, Yany
;
Devezer, Berna
;
Tripp, …
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 315-337
Persistent link: https://www.econbiz.de/10009781852
Saved in:
19
CRM und Web 2.0
Scherberich, John-Uwe
- In:
Effektives Customer Relationship Management : …
,
(pp. 119-138)
.
2013
Persistent link: https://www.econbiz.de/10014546732
Saved in:
20
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
Saved in:
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