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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Shin, Hakseung"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
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Beschwerdemanagement
Brand image
Betriebliche Wertschöpfung
3
Beziehungsmarketing
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Customer integration
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Customer value
3
Hotel industry
3
Hotellerie
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Kundenintegration
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Kundenwert
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Relationship marketing
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Social Web
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Social web
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Value creation
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Brand management
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Consumer behaviour
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Internet marketing
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Markenführung
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Markenimage
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Online-Marketing
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customer engagement behaviors
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Leistungsmotivation
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Measurement
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Messung
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Motivation
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Online retailing
1
Online-Handel
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Work motivation
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empowerment
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engagement motivational drivers
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knowledge value co-creation
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managerial response
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measure development
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multi-dimensional scale
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non-transactional value
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nontransactional value
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online brand community
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online hotel brand community
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online hotel review
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Shin, Hakseung
Calantone, Roger J.
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Stylidis, Dimitrios
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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2
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
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