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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~isPartOf:"Service business"
~subject:"Beschwerdemanagement"
~subject:"Brand image"
~type_genre:"Aufsatz im Buch"
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Pepels, Werner
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Service business
Consumer brand relationships : meaning, measuring, managing
3
Erfolgreiches Beschwerdemanagement : Wege zu Prozessverbesserungen und Kundenzufriedenheit
3
Handbook of research on customer equity in marketing
3
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
3
Kundenintegration und Kundenbindung : wie Unternehmen von ihren Kunden profitieren
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
3
Strong brands, strong relationships
3
Aktuelle Entwicklungen im Dienstleistungsmarketing
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Innovative Markenführung und -implementierung
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in tourism destination marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Analytics in finance and risk management
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Aufbruch : Ingredient Branding schafft Werte
1
Banken im Wandel : Direktbanken und Direct Banking
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business-to-business brand management : theory, research and executive case study exercises
1
Challenges and trends in modern banking
1
Contemporary issues in digital marketing
1
Contemporary studies of risks in emerging technology
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Corporate brand and corporate reputation
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Cross-cultural window on consumer behavior
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-business : state of the art of ICT based challenges and solutions
1
E-marketing ; Vol. 3
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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ECONIS (ZBW)
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Grundzüge des Beschwerdemanagements
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 80-93)
.
2013
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