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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~person:"Neslin, Scott A."
~subject:"Beziehungsmarketing"
~subject:"Kundenbindungsprogramm"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Beziehungsmarketing
Kundenbindungsprogramm
Lieferantenmanagement
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Relationship marketing
3
Vertriebsweg
3
Einzelhandel
2
Internet
2
Multichannel customer management
2
Retail trade
2
Channel data integration
1
Channel integration
1
Consumer behaviour
1
Controlling
1
Customer journey
1
Customer relationship management (CRM)
1
Distance selling
1
Distanzhandel
1
Einnahmen
1
Einzelhandelsstandort
1
Hazard models
1
Internet marketing
1
Konsumentenverhalten
1
Management control
1
Modellierung
1
Multichannel
1
Multichannel retailing
1
Multichannel strategy
1
Multikanalvertrieb
1
New channel adoption
1
Omnichannel
1
Online and offline channels
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Retail location
1
Returns
1
Revenue
1
Scientific modelling
1
Stores
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Neslin, Scott A.
Helmke, Stefan
11
Uebel, Matthias
11
Grewal, Dhruv
8
Noble, Stephanie M.
5
Dangelmaier, Wilhelm
4
Papenhoff, Heike
4
Verhoef, Peter C.
4
Cronin, J. J.
3
Evanschitzky, Heiner
3
Lemon, Katherine N.
3
Nordfält, Jens
3
Pauwels, Koen
3
Roggeveen, Anne L.
3
Birker, Benjamin
2
Biswas, Dipayan
2
Blut, Markus
2
Bollers, Andrea
2
Busch, Axel
2
Calantone, Roger J.
2
Chen, Jialie
2
Frischkorn, Rainer
2
Fumagalli, Elena
2
Gangwar, Manish
2
Gustafsson, Anders
2
Hippner, Hajo
2
Hult, G. Tomas M.
2
Kumar, V.
2
Langemann, Timo
2
Langerak, Fred
2
Lübke, Karsten
2
Mittal, Vikas
2
Pepels, Werner
2
Reinartz, Werner J.
2
Rese, Mario
2
Rudolph, Thomas
2
Ruyter, Ko de
2
Schumann, Jan Hendrik
2
Schwarz, Katrin
2
Sexauer, Hagen J.
2
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on customer equity in marketing
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The history of marketing science
1
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ECONIS (ZBW)
3
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1
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
2
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
Saved in:
3
Social contagion and customer adoption of new sales channels
Bilgicer, Tolga
;
Jedidi, Kamel
;
Lehmann, Donald R.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011309681
Saved in:
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