//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~source:"econis"
~subject:"Business-to-business marketing"
~subject:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer lifetime value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Marketing theory
Customer value
2
Kundenwert
2
B-to-B-Marketing
1
Customer acquisition
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Kundengewinnung
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Supplier relationship management
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Pepels, Werner
1
Published in...
All
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of business & industrial marketing
13
Journal of marketing
8
Journal of business research : JBR
7
Journal of business-to-business marketing
7
Marketing theory
7
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Beiträge zum Controlling
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business horizons
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Essentials of Marketing
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->