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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~subject:"Customer value"
~subject:"Direct marketing"
~subject:"Markenführung"
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Customer value
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Dynamic investment appraisal
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Dynamische Investitionsrechnung
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Pepels, Werner
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
100
The journal of business & industrial marketing
30
Journal of business research : JBR
18
SpringerLink / Bücher
14
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
12
Journal of business-to-business marketing
12
Innovatives Markenmanagement
6
Journal of marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Innovation in pricing : contemporary theories and best practices
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Marketing theory
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Creating and managing superior customer value
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
3
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
3
Journal of customer behaviour
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Management decision : MD
3
Springer eBook Collection / Business and Economics
3
Aufbruch : Ingredient Branding schafft Werte
2
Beiträge zum Controlling
2
Contributions to Management Science
2
Corporate reputation review : an international journal
2
European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
2
Handbook of business-to-business marketing
2
Innovative Markenführung und -implementierung
2
International journal of business and emerging markets : IJBEM
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of retailing and consumer services
2
Journal of service research
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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ECONIS (ZBW)
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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
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