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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~subject:"Innovation management"
~subject:"Marketingmanagement"
~subject:"Theorie"
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
110
The journal of business & industrial marketing
60
Journal of business-to-business marketing
31
Gabler Edition Wissenschaft
20
Journal of business research : JBR
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SpringerLink / Bücher
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Europäische Hochschulschriften / 5
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
10
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
9
Journal of marketing
7
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Entwicklungen des Investitionsgütermarketing
6
Journal of the Academy of Marketing Science
6
Neue betriebswirtschaftliche Forschung : Nbf
6
Berichte aus der Betriebswirtschaft
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
5
DUV / Wirtschaftswissenschaft
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Gabler-Edition Wissenschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Hamburger Schriften zur Marketingforschung
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Research
4
Schriften zum innovativen Marketing
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Technischer Vertrieb
4
Business-to-Business-Marketing
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of customer behaviour
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Journal of marketing communications
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ECONIS (ZBW)
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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
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