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~isPartOf:"Electronic commerce : Grundlagen und Perspektiven"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~subject:"Interaktive Medien"
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Interaktive Medien
Interactive media
2
Artificial intelligence
1
Beziehungsmarketing
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Communication
1
Communication barrage
1
Computer-mediated environment
1
Digital sales channel
1
Digital sales interaction
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Digitalisierung
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Digitization
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Internal communication
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Interne Kommunikation
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Kommunikation
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Künstliche Intelligenz
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Lieferantenmanagement
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Machine learning
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Marketing management
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Marketingmanagement
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Salespeople
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Salesperson effectiveness
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Selling
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Bharadwahj, Neeraj
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Peltier, Jimmy
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Shipley, Garrett M.
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Zahay, Debra L.
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Electronic commerce : Grundlagen und Perspektiven
Industrial marketing management : the international journal for industrial and high-tech firms
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Pervasive advertising
2
Research
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Working papers / Harvard Business School, Division of Research
2
2006 Business & Economics Society International Conference ; Vol. 2
1
A research agenda for economic psychology
1
Advanced technologies management for retailing : frameworks and cases
1
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Salesperson communication effectiveness in a digital sales interaction
Bharadwahj, Neeraj
;
Shipley, Garrett M.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 106-112
Persistent link: https://www.econbiz.de/10012321918
Saved in:
2
Interactive strategy formation : organizational and entrepreneurial factors related to effective customer information systems practices in B2B firms
Zahay, Debra L.
;
Peltier, Jimmy
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10003701500
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