//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Social Web
114
Social web
114
Consumer behaviour
73
Konsumentenverhalten
73
Online-Marketing
63
E-commerce
50
Electronic Commerce
50
Internet
46
Online retailing
45
Online-Handel
45
Viral marketing
40
Virales Marketing
40
Advertising effects
24
Social network
24
Soziales Netzwerk
24
Werbewirkung
24
Website
21
Advertising
18
Werbung
18
Beziehungsmarketing
17
Relationship marketing
17
Brand image
12
Brand management
12
Markenführung
12
Markenimage
12
Personalisierung
12
Personalization
12
China
10
Brand
9
Markenartikel
9
Social media
9
Business network
8
Confidence
8
Data Mining
8
Data mining
8
Data protection
8
Datenschutz
8
Social relations
8
Soziale Beziehungen
8
more ...
less ...
Online availability
All
Undetermined
37
Free
2
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Conference paper
1
Konferenzbeitrag
1
Language
All
English
63
Author
All
Cheng, Julian Ming Sung
2
Fan, Weiguo
2
Ham, Chang-Dae
2
Kim, Mikyoung
2
Martinez, Luis F.
2
Noort, Guda van
2
Pelsmacker, Patrick de
2
Antheunis, Marjolijn L.
1
Araujo, Theo
1
Bernard, Françoise
1
Bernritter, Stefan F.
1
Biswas, Abhijit
1
Blankson, Charles
1
Bok, Kyoungsoo
1
Boutsouki, Christina
1
Bove, Liliana L.
1
Buijzen, Moniek
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
Cauberghe, Veroline
1
Chan, Kelvyn Ka Fuk
1
Che, Tong
1
Chen, Anran
1
Chen, Der Chao
1
Chen, Lily Shui-lien
1
Chen, Xi
1
Cheng, Xusen
1
Choi, Sejung Marina
1
Chu, Ta-Chung
1
Courbet, Didier
1
Cui, Xuebin
1
Dao, William Wan-tien
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Duffett, Rodney Graeme
1
Díaz, Estrella
1
Edwards, Steven M.
1
more ...
less ...
Published in...
All
Electronic commerce research
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
62
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
44
Cogent business & management
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of technology marketing : IJTMkt
37
Journal of travel and tourism marketing
37
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of strategic marketing
34
International journal of contemporary hospitality management
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Journal of promotion management : JPM
27
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
10
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
4
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
5
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Unraveling mobile internet behavior through customer segmentation : a latent class analysis
Cui, Xuebin
;
Jin, Fei
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2379-2398
Persistent link: https://www.econbiz.de/10014418170
Saved in:
8
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
9
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or marketing-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->