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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Innovationsakzeptanz
Konsumentenverhalten
Social Web
228
Social web
228
Consumer behaviour
83
Internet marketing
75
Online-Marketing
75
Online retailing
56
Online-Handel
56
E-commerce
53
Electronic Commerce
53
Social network
47
Soziales Netzwerk
47
Viral marketing
40
Virales Marketing
40
social media
37
Beziehungsmarketing
32
Relationship marketing
32
Confidence
17
Internet
17
Vertrauen
17
Data Mining
16
Data mining
16
Social relations
14
Soziale Beziehungen
14
Website
14
social networks
13
Digital platform
12
Digitale Plattform
12
Facebook
12
Knowledge management
12
Personalisierung
12
Personalization
12
Wissensmanagement
12
Brand image
10
Knowledge transfer
10
Markenimage
10
Wissenstransfer
10
Brand management
9
Data protection
9
Datenschutz
9
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86
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Chen, Xiayu
2
Dens, Nathalie
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Martinez, Luis F.
2
Pelsmacker, Patrick de
2
Thong, James Y. L.
2
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Baharum Baharudin
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Binh Giang Nguyen
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1
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1
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1
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Electronic commerce research
International journal of business information systems : IJBIS
International journal of electronic commerce : IJEC
Journal of business research : JBR
197
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
48
Journal of marketing communications
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
Psychology & marketing
40
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
36
Cogent business & management
34
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of marketing management : MM
32
International journal of hospitality management
31
Information systems research : ISR
30
International journal of technology marketing : IJTMkt
30
Tourism management : research, policies, practice
29
Journal of marketing
28
Journal of travel and tourism marketing
28
Asia Pacific journal of marketing and logistics
26
Journal of fashion marketing and management
26
Journal of the Academy of Marketing Science
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
International journal of e-business research : an official publication of the Information Resources Management Association
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
22
Journal of hospitality marketing & management
22
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ECONIS (ZBW)
86
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86
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
Determining criteria for evaluating the quality of Vietnamese hotel through guest's online reviews
Ha Nguyen Thi Thu
;
Vinh Ho Ngoc
;
Tuan Tran Minh
;
Binh …
- In:
International journal of business information systems : …
44
(
2023
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10014437130
Saved in:
5
Understanding user behaviour through sentiment analysis : an exploration through online reviews and comments
Kanagasabai, Balaji
;
Aggarwal, Vaneeta
- In:
International journal of business information systems : …
44
(
2023
)
3
,
pp. 325-338
Persistent link: https://www.econbiz.de/10014437165
Saved in:
6
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
7
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
8
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
9
Modeling users' acceptance of mobile social commerce : the case of ‘Instagram checkout’
Saprikis, Vaggelis
;
Avlogiaris, Giorgos
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 511-540
Persistent link: https://www.econbiz.de/10014251727
Saved in:
10
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
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