//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of hospitality management"
~person:"De Keyzer, Freya"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online community"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Digitale Plattform
Konsumentenverhalten
Advertising
1
Advertising effects
1
Banner advertising
1
Consumer behaviour
1
Eye-tracking
1
Facebook
1
Internet marketing
1
Native advertising
1
Online-Marketing
1
Persuasion knowledge
1
Social Web
1
Social media
1
Social web
1
Viral marketing
1
Virales Marketing
1
Werbewirkung
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De Keyzer, Freya
Law, Chun Hung Roberts
3
Liang, Sai
3
Li, Hengyun
2
Liu, Jianwei
2
Martinez, Luis F.
2
Zhang, Ziqiong
2
Zhao, Narisa
2
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Bai, Billy
1
Barnes, Stuart
1
Benkenstein, Martin
1
Bonn, Mark A.
1
Bravo, Rafael
1
Brengman, Malaika
1
Busser, James A.
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Casaló, Luis V.
1
Catalán, Sara
1
Chakraborti, Swapnajit
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xiayu
1
Cho, Meehee
1
Chu, Xiumin
1
Dens, Nathalie
1
Ding, Zhengping
1
Eisingerich, Andreas B
1
Ekinci, Yuksel
1
Etter, Michael
1
Fan, Weiguo
1
Feng, Shunzi
1
Feng, Yan
1
Fiore, Ann Marie
1
more ...
less ...
Published in...
All
Electronic commerce research
International journal of hospitality management
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->