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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Internet marketing
Social relations
Social Web
211
Social web
211
Consumer behaviour
106
Konsumentenverhalten
106
Online-Marketing
85
Brand management
67
Markenführung
67
Brand image
45
Markenimage
45
Viral marketing
43
Virales Marketing
43
Beziehungsmarketing
42
Relationship marketing
42
Online retailing
38
Online-Handel
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Social media
38
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Wirtz, Bernd W.
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Electronic commerce research
Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of business research : JBR
204
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
54
Journal of management information systems : JMIS
51
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
44
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Journal of strategic marketing
33
Journal of marketing
32
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Psychology & marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
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ECONIS (ZBW)
95
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95
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
4
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
5
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
6
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
7
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
8
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
9
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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