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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Novak, Thomas P."
~subject:"Online-Marketing"
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Novak, Thomas P.
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Electronic commerce research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Handbook of marketing strategy
1
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ECONIS (ZBW)
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
Saved in:
2
No strings attached : when giving it away versus making them pay reduces consumer information disclosure
White, Tiffany Barnett
;
Novak, Thomas P.
;
Hoffman, Donna L.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 184-195
Persistent link: https://www.econbiz.de/10010403996
Saved in:
3
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
4
Flow online : lessons learned and future prospects
Hoffman, Donna L.
;
Novak, Thomas P.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10003833049
Saved in:
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