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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Schweidel, David A."
~subject:"Beziehungsmarketing"
~subject:"Internet"
~subject:"Online-Handel"
~subject:"Relationship marketing"
~subject:"Social Web"
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Beziehungsmarketing
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Online-Handel
Relationship marketing
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3
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3
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3
Viral marketing
3
Virales Marketing
3
advertising
2
online word-of-mouth
2
social TV
2
social media
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television
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Schweidel, David A.
Fan, Weiguo
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Gopinath, Shyam
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Okumus, Fevzi
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Li, Hengyun
3
Sparks, Beverley
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Bapna, Ravi
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Chintagunta, Pradeep K.
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Kim, Jong Min
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Lambrecht, Anja
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Liu, Qihua
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Nicolau, Juan Luis
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Ofek, Elie
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Tucker, Catherine
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Turel, Ofir
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Viswanathan, Siva
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Wang, G. Alan
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Wang, Xin
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Xu, Jingjun
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Zhang, Jie Jennifer
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Zhang, Liyi
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Agarwal, Ritu
1
Ajorlou, Amir
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Albuquerque, Paulo
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Electronic commerce research
Journal of management information systems : JMIS
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Quantitative marketing and economics : QME
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ECONIS (ZBW)
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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2
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
3
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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