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~isPartOf:"Electronic commerce research"
~isPartOf:"The journal of applied business research"
~subject:"Advertising effects"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Viral marketing
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Virales Marketing
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Consumer behaviour
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Internet marketing
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Beauchamp, Michelle Bednarz
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De Keyzer, Freya
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Dens, Nathalie
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Duffett, Rodney Graeme
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Electronic commerce research
The journal of applied business research
Journal of advertising research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
European journal of marketing : EJM
6
Journal of retailing and consumer services
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Psychology & marketing
4
Information systems research : ISR
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
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Cogent business & management
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international consumer marketing
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Journal of internet commerce
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of marketing theory and practice
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Journal of retailing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
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AMS review : official publication of the Academy of Marketing Science
1
Argumenta oeconomica
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Arts and the market : AAM
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Asia-Pacific journal of business administration
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
3
Don't invade my personal space : facebook's advertising dilemma
Beauchamp, Michelle Bednarz
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 91-96
Persistent link: https://www.econbiz.de/10009713816
Saved in:
4
Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn
;
Walker, Josie
;
Lopez, TarĂ¡
;
Jones, Mike
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
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