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~isPartOf:"Electronic commerce research"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Online-Handel"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Online-Handel
Social Web
192
Social web
192
Internet marketing
75
Online-Marketing
75
Consumer behaviour
59
Social media
53
Viral marketing
49
Virales Marketing
49
Tourism
42
Tourismus
41
Holiday behaviour
34
Urlaubsverhalten
34
Online retailing
31
E-commerce
29
Electronic Commerce
29
Social network
27
Soziales Netzwerk
27
Tourism marketing
25
Tourismusmarketing
25
Beziehungsmarketing
20
Brand management
20
Markenführung
20
Relationship marketing
20
Tourism industry
20
Tourismuswirtschaft
20
Brand image
15
Data Mining
15
Data mining
15
Emotion
15
Markenimage
15
Destination management
14
Destinationsmanagement
14
China
13
Digital platform
13
Hotel industry
13
Hotellerie
13
Personalisierung
13
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Article
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76
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76
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2
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Electronic commerce research
Tourism management : research, policies, practice
Journal of business research : JBR
238
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
81
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Information systems research : ISR
56
The journal of product & brand management
56
Journal of management information systems : JMIS
54
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
49
Journal of promotion management : innovations in planning and applied research
49
Journal of internet commerce
46
Journal of electronic commerce research : JECR
43
International journal of electronic marketing and retailing : IJEMR
41
Psychology & marketing
41
International journal of consumer studies
39
The journal of brand management : an international journal
39
International journal of electronic commerce : IJEC
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of hospitality management
37
Cogent business & management
34
Journal of marketing
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of marketing management : MM
32
Electronic markets : EM ; the international journal of electronic commerce and business media
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
29
Journal of fashion marketing and management
28
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Asia Pacific journal of marketing and logistics
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
Journal of strategic marketing
25
Business horizons
24
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ECONIS (ZBW)
76
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76
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao
;
Liu, Xinyi
;
Li, Zhiyong
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
6
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
7
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
8
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
9
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
10
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
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