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~isPartOf:"Electronic commerce research"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
~person:"Gaganpreet Singh"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Viral marketing"
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Data Mining
Konsumentenverhalten
Consumer behaviour
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Banner advertising
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Customer integration
1
Customer-based brand equity
1
Eye-tracking
1
Facebook
1
Internet marketing
1
Kundenintegration
1
Markenführung
1
Markenimage
1
Motivation
1
Motivations
1
Native advertising
1
Online-Marketing
1
Persuasion knowledge
1
Relationship marketing
1
Self-determination theory
1
Social Web
1
Social media
1
Social web
1
Value co-creation
1
Value creation
1
Werbewirkung
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Werbung
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Bigné Alcañiz, J. Enrique
Dens, Nathalie
Gaganpreet Singh
Liu, Qihua
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Almazroi, Abdulwahab Ali
1
Ameen, Nisreen
1
Bae, Soonyong
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1
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1
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1
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1
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1
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Electronic commerce research
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of service management
1
Psychology & marketing
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ECONIS (ZBW)
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Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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