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~isPartOf:"Electronic commerce research"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
~person:"Kundu, Supratim"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Data Mining
Konsumentenverhalten
Consumer behaviour
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Banner advertising
1
Data mining
1
Digital platform
1
Digitale Plattform
1
E-commerce
1
Electronic Commerce
1
Eye-tracking
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Facebook
1
Internet marketing
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Native advertising
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Online retailing
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Online reviews
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Online-Handel
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Online-Marketing
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Ontology
1
Persuasion knowledge
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Bigné Alcañiz, J. Enrique
Dens, Nathalie
Kundu, Supratim
Liu, Qihua
2
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Electronic commerce research
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic commerce : IJEC
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Journal of business research : JBR
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Journal of service management
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Psychology & marketing
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
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