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~isPartOf:"Electronic commerce research"
~person:"Bigné Alcañiz, J. Enrique"
~person:"Dens, Nathalie"
~subject:"Data Mining"
~subject:"Konsumentenverhalten"
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Data Mining
Konsumentenverhalten
Advertising
1
Advertising effects
1
Banner advertising
1
Consumer behaviour
1
Eye-tracking
1
Facebook
1
Internet marketing
1
Native advertising
1
Online-Marketing
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Persuasion knowledge
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Social Web
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Viral marketing
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Virales Marketing
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Bigné Alcañiz, J. Enrique
Dens, Nathalie
Liu, Qihua
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Tsao, Wen-Chin
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Zhang, Liyi
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Electronic commerce research
Journal of electronic commerce research : JECR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Business research quarterly : BRQ
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of contemporary hospitality management
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International journal of electronic commerce : IJEC
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Journal of business research : JBR
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Journal of service management
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Psychology & marketing
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ECONIS (ZBW)
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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