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~isPartOf:"Electronic commerce research"
~person:"Dens, Nathalie"
~person:"Ruiz Mafe, Carla"
~subject:"Internet marketing"
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Dens, Nathalie
Ruiz Mafe, Carla
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Electronic commerce research
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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