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~isPartOf:"Electronic commerce research"
~subject:"Consumer behaviour"
~subject:"Data Mining"
~subject:"Digitale Plattform"
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Search: subject_exact:"Online community"
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Consumer behaviour
Data Mining
Digitale Plattform
Social Web
79
Social web
79
Konsumentenverhalten
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Knowledge
4
Knowledge management
4
Vertrauen
4
Wissensmanagement
4
Brand image
3
Brand management
3
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3
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3
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Article
36
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36
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36
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English
36
Author
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Martinez, Luis F.
2
Bakshi, Sambit
1
Barnes, Stuart
1
Basu, Tanmay
1
Benkenstein, Martin
1
Brengman, Malaika
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chattopadhyay, Swarup
1
Chen, Anran
1
Chen, Guoqing
1
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1
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1
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1
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1
Chu, Xiumin
1
Das, Asit K.
1
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1
De Keyzer, Freya
1
Dens, Nathalie
1
Ding, Zhengping
1
Dou, Wenyu
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Feng, Yan
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
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1
Fu, Dongpu
1
Gani, Showkat
1
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1
Guo, Qiang
1
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1
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1
Hellemans, Johan
1
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1
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1
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Electronic commerce research
Journal of business research : JBR
240
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
96
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Technological forecasting & social change : an international journal
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
The journal of product & brand management
56
Information systems research : ISR
49
Journal of promotion management : innovations in planning and applied research
49
International journal of advertising : the review of marketing communications
48
Journal of marketing communications
48
Journal of management information systems : JMIS
46
Journal of internet commerce
45
Psychology & marketing
42
Tourism management : research, policies, practice
42
International journal of consumer studies
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
39
The journal of brand management : an international journal
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Cogent business & management
35
International journal of electronic commerce : IJEC
35
Journal of marketing
34
International journal of hospitality management
32
Journal of marketing management : MM
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
International journal of business information systems : IJBIS
30
International journal of technology marketing : IJTMkt
29
Electronic markets : EM ; the international journal of electronic commerce and business media
28
Journal of the Academy of Marketing Science
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Marketing intelligence & planning
26
International journal of contemporary hospitality management
25
Journal of strategic marketing
25
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ECONIS (ZBW)
36
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
5
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
6
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
7
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
8
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
9
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
10
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
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