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~isPartOf:"Electronic commerce research"
~subject:"Data Mining"
~subject:"Digitale Plattform"
~subject:"Virales Marketing"
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Data Mining
Digitale Plattform
Virales Marketing
Social Web
79
Social web
79
Consumer behaviour
30
Konsumentenverhalten
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data mining
6
Digital platform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
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5
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5
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5
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4
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4
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4
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3
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Article
27
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27
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27
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English
27
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Bakshi, Sambit
1
Basu, Tanmay
1
Calderón-Monge, Esther
1
Chakraborti, Swapnajit
1
Chattopadhyay, Swarup
1
Chen, Anran
1
Chen, Guoqing
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Electronic commerce research
Journal of business research : JBR
121
Journal of retailing and consumer services
54
Information systems research : ISR
48
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
International journal of internet marketing and advertising : IJIMA
42
Technological forecasting & social change : an international journal
40
Tourism management : research, policies, practice
40
Journal of management information systems : JMIS
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of hospitality management
33
Journal of marketing communications
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
International journal of advertising : the review of marketing communications
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic markets : EM ; the international journal of electronic commerce and business media
21
Management information systems : mis quarterly
21
International journal of contemporary hospitality management
19
Journal of electronic commerce research : JECR
19
Journal of hospitality marketing & management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of advertising : the quarterly review of marketing communications
18
International journal of electronic commerce : IJEC
18
Psychology & marketing
18
Business horizons
17
International journal of business information systems : IJBIS
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
Journal of travel and tourism marketing
17
The journal of product & brand management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of the Academy of Marketing Science
15
Internet policy review : journal on internet regulation
14
Journal of marketing research : JMR
14
Journal of open innovation : technology, market, and complexity
14
Electronic markets : the international journal on networked business
13
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ECONIS (ZBW)
27
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
3
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
4
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
7
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
8
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
9
Demand effects of product similarity network in e-commerce platform
Huang, Hong Jun
;
Yang, Jun
;
Zheng, Benrong
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 297-327
Persistent link: https://www.econbiz.de/10012588011
Saved in:
10
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
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