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~isPartOf:"Electronic commerce research"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Online community"
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Internet marketing
Konsumentenverhalten
Social Web
79
Social web
79
Consumer behaviour
30
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data Mining
6
Data mining
6
Digital platform
6
Digitale Plattform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Knowledge
4
Knowledge management
4
Vertrauen
4
Wissensmanagement
4
Brand image
3
Brand management
3
Credibility
3
Customer integration
3
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Online availability
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Undetermined
30
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3
Type of publication
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Article
42
Type of publication (narrower categories)
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Article in journal
42
Aufsatz in Zeitschrift
42
Language
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English
42
Author
All
Martinez, Luis F.
2
Barnes, Stuart
1
Benkenstein, Martin
1
Bok, Kyoungsoo
1
Brengman, Malaika
1
Cai, Shaohan
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cao, Erbao
1
Cardoso, Sofia
1
Chakraborti, Swapnajit
1
Chen, Anran
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Lili
1
Chen, Xi
1
Chen, Xiayu
1
Cheng, Xusen
1
Chu, Ta-Chung
1
Chu, Xiumin
1
De Keyzer, Freya
1
Dens, Nathalie
1
Ding, Zhengping
1
Dou, Wenyu
1
Duffett, Rodney Graeme
1
Eisingerich, Andreas B
1
Fan, Weiguo
1
Fischer, Thomas
1
Flanagin, Andrew J.
1
Fritze, Martin Paul
1
Fu, Dongpu
1
Gandolfo, Alessandro
1
Gani, Showkat
1
Guo, Yue
1
Han, Ranran
1
Hartsell, Ethan
1
Hellemans, Johan
1
Herrando, Carolina
1
Hoang, Duc
1
Hong, Yili
1
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Published in...
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Electronic commerce research
Journal of business research : JBR
298
Journal of retailing and consumer services
188
International journal of internet marketing and advertising : IJIMA
131
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Technological forecasting & social change : an international journal
97
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of promotion management : innovations in planning and applied research
65
The journal of product & brand management
63
Information systems research : ISR
62
Tourism management : research, policies, practice
60
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of internet commerce
59
Journal of management information systems : JMIS
58
International journal of electronic marketing and retailing : IJEMR
54
International journal of hospitality management
52
Business horizons
51
Psychology & marketing
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
International journal of technology marketing : IJTMkt
48
Cogent business & management
47
Journal of electronic commerce research : JECR
47
The journal of brand management : an international journal
47
International journal of consumer studies
42
International journal of business information systems : IJBIS
41
Journal of marketing
41
Journal of marketing management : MM
41
Journal of travel and tourism marketing
39
Marketing intelligence & planning
39
Journal of strategic marketing
38
SpringerLink / Bücher
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of contemporary hospitality management
35
Journal of advertising research
35
Journal of hospitality marketing & management
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of electronic commerce : IJEC
34
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ECONIS (ZBW)
42
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42
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
4
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
5
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
6
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
7
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
8
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
9
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
Saved in:
10
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
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