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Search: subject:"Social-Media"
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Social Web
84
Social web
84
Internet marketing
68
Online-Marketing
68
Consumer behaviour
51
Konsumentenverhalten
51
Online retailing
38
Online-Handel
38
E-commerce
34
Electronic Commerce
34
Viral marketing
32
Virales Marketing
32
Social network
19
Soziales Netzwerk
19
Personalisierung
12
Personalization
12
Social media
12
Advertising effects
11
Beziehungsmarketing
11
Internet
11
Relationship marketing
11
Werbewirkung
11
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8
Werbung
8
China
7
Data Mining
7
Data mining
7
Social commerce
7
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6
Digitale Plattform
6
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6
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6
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6
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5
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5
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5
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5
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5
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5
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8
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Article
119
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120
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120
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English
120
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Mou, Jian
3
Bok, Kyoungsoo
2
Cheng, Xusen
2
Ding, Zhengping
2
Fan, Weiguo
2
Huang, Zhao
2
Jiang, Yuanchun
2
Lian, Shiguo
2
Liu, Qihua
2
Liu, Yezheng
2
Maillé, Patrick
2
Martinez, Luis F.
2
Sugumaran, Vijayan
2
Suh, Taewon
2
Sun, Jianshan
2
Tsao, Wen-Chin
2
Tuffin, Bruno
2
Westland, James Christopher
2
Yoo, Jaesoo
2
Zhang, Liyi
2
Aguiar, Emila
1
Amaro, Ana Cláudia
1
Arnab, Sylvester
1
Avlogiaris, Giorgos
1
Baber, Prerana
1
Baber, Ruturaj
1
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1
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1
Ballouk, Houssein
1
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1
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1
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1
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1
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1
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Electronic commerce research
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
267
SpringerLink / Bücher
260
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
246
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
156
Tourism management : research, policies, practice
151
Journal of management information systems : JMIS
150
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
142
Journal of marketing communications
141
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Springer eBook Collection
136
Psychology & marketing
129
International journal of hospitality management
124
International journal of electronic marketing and retailing : IJEMR
120
Journal of internet commerce
115
Industrial marketing management : the international journal for industrial and high-tech firms
108
International journal of business information systems : IJBIS
107
Business horizons
105
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of technology marketing : IJTMkt
89
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
88
Journal of marketing
86
International journal of advertising : the quarterly review of marketing communications
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
The journal of product & brand management
81
CESifo working papers
78
HMD : Praxis der Wirtschaftsinformatik
78
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ECONIS (ZBW)
120
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120
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
Impact of content characteristics and emotion on behavioral engagement in
social
media
: literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
3
Mining sustainable fashion e-commerce :
social
media
texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
4
The effect of
social
media
on bank performance : an fsQCA approach
Ballouk, Houssein
;
Jabeur, Sami Ben
;
Boubaker, Sabri
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
Saved in:
5
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
6
Selling through
social
media
influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin
;
Cheng, Ming
;
He, Renlong
;
Yang, Minglei
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
Saved in:
7
Predicting the cryptocurrency market using
social
media
metrics and search trends during COVID-19
Mou, Jian
;
Liu, Wenting
;
Guan, Chong
;
Westland, James …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1307-1333
Persistent link: https://www.econbiz.de/10015063304
Saved in:
8
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
9
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
10
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
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