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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of management information systems : JMIS"
~person:"Alden, Dana"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
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Internet marketing
Konsumentenverhalten
Brand image
2
Brand management
2
Consumer behaviour
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International marketing
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Internationales Marketing
2
Markenführung
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Beziehungsmarketing
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contextualization
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Alden, Dana
Benbasat, Izak
6
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3
Diamantopoulos, Adamantios
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
Journal of management information systems : JMIS
Best practices in international marketing
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. V
1
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ECONIS (ZBW)
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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