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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of international marketing"
~person:"Auh, Seigyoung"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Konsumentenverhalten
Virales Marketing
Consumer behaviour
1
Innovation adoption
1
Innovation diffusion
1
Innovationsakzeptanz
1
Innovationsdiffusion
1
Online retailing
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Online-Handel
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early adoption stage
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online shopping adoption
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perceived ease of use
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perceived usefulness
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technology acceptance model
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Auh, Seigyoung
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Electronic commerce research and applications
Electronic commerce research
Journal of international marketing
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The application of the technology acceptance model under different cultural contexts : the case of online shopping adoption
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
;
Auh, Seigyoung
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 68-93
Persistent link: https://www.econbiz.de/10010520891
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