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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Virales Marketing"
~subject:"Website"
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Search: subject:"Vertrieb"
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Virales Marketing
Website
Online retailing
720
Online-Handel
720
Consumer behaviour
618
Konsumentenverhalten
618
E-commerce
305
Electronic Commerce
304
Einzelhandel
184
Retail trade
184
Internet marketing
170
Online-Marketing
170
Beziehungsmarketing
155
Relationship marketing
155
Customer satisfaction
126
Kundenzufriedenheit
126
Social Web
110
Social web
110
International marketing
108
Internationales Marketing
108
Viral marketing
96
Distribution channel
75
Vertriebsweg
75
Dienstleistungsqualität
69
Service quality
69
Confidence
68
Vertrauen
68
Brand management
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Markenführung
58
Brand image
53
Markenimage
53
Internet
42
Emotion
39
Online shopping
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China
37
Personalization
36
Personalisierung
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Marketingmanagement
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158
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Akram, Umair
4
Laroche, Michel
3
Ainsworth, Jeremy
2
Ansari, Aisha Rehman
2
Balaji, M. S.
2
Ballantine, Paul W.
2
Chatzipanagiotou, Kalliopi
2
Cui, Geng
2
Dwivedi, Yogesh Kumar
2
Flavián Blanco, Carlos
2
Junaid, Muhammad
2
Lok, Peter
2
Mainardes, Emerson Wagner
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Mazaheri, Ebrahim
2
Munzel, Andreas
2
Parsad, Chandan
2
Peng, Ling
2
Plotkina, Daria
2
Prashar, Sanjeev
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Toufaily, Elissar
2
Wang, Fang
2
Abbasi, Amir Zaib
1
Adil, Mohd
1
Aghekyan-Simonian, Mariné
1
Agrawal, Shiv Ratan
1
Aguilar-Illescas, Rocío
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Ahmed, Pervaiz Khalid
1
Akram, Zubair
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Al Khateeb, Amr
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Al Qeisi, Kholoud
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Alalwan, Ali Abdallah
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Alamanos, Eleftherios
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Alcántara-Pila, Juan Miguel
1
Alden, Dana
1
Algharabat, Raed
1
Alhammad, Muna M.
1
Ali, Md. Yunus
1
Alnawas, Ibrahim
1
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Electronic commerce research and applications
Journal of business research : JBR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of hospitality management
33
Information systems research : ISR
29
International journal of electronic marketing and retailing : IJEMR
28
Journal of internet commerce
25
International journal of internet marketing and advertising : IJIMA
24
Electronic commerce research
23
Journal of electronic commerce research : JECR
21
Journal of management information systems : JMIS
21
International journal of electronic commerce : IJEC
18
Tourism management : research, policies, practice
18
Journal of hospitality marketing & management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of retail & distribution management
15
International journal of contemporary hospitality management
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of business information systems : IJBIS
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of travel and tourism marketing
12
Journal of retailing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Global business review
10
International journal of retail and distribution management
10
Journal of marketing
10
Cogent business & management
9
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of consumer studies
9
Journal of international consumer marketing
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management information systems : mis quarterly
8
Psychology & marketing
8
Journal of global information management : an official publication of the Information Resources Management Association
7
Journal of marketing research
7
Journal of organizational computing and electronic commerce
7
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ECONIS (ZBW)
158
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1
Social commerce and buying intention post COVID-19 : evidence from a hybrid approach based on SEM - fsQCA
Elshaer, Ibrahim A.
;
Alrawad, Mahmaod
;
Lutfi, Abdalwali
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460785
Saved in:
2
The role of recommendation sources and attribute framing in online product recommendations
Yang, Yikai
;
Zheng, Jiehui
;
Yu, Yining
;
Qiu, Yiling
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549158
Saved in:
3
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
4
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
5
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
8
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
9
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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