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~isPartOf:"Electronic commerce research and applications"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~person:"Benkenstein, Martin"
~subject:"Virales Marketing"
~subject:"Website"
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Electronic commerce research and applications
Journal of business research : JBR
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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When good WOM hurts and bad WOM gains : the effect of untrustworthy online reviews
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5993-6001
Persistent link: https://www.econbiz.de/10011597677
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