//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research and applications"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Brand image"
~subject:"Persönlichkeitspsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundentreue"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Persönlichkeitspsychologie
Beziehungsmarketing
4
Consumer behaviour
4
Customer retention
4
Konsumentenverhalten
4
Kundenbindung
4
Relationship marketing
4
Brand loyalty
3
Brand management
3
Markenführung
3
Markenimage
3
Markentreue
3
Personality psychology
3
Customer satisfaction
2
Kundenzufriedenheit
2
Behavioral research
1
Brand
1
Brand attachment
1
Brand experience
1
Consumer engagement
1
Consumer-brand identification
1
Customer loyalty
1
Customization
1
Dienstleistungsqualität
1
E-service
1
Experiment
1
Experimental methods
1
Facebook
1
Internet marketing
1
Markenartikel
1
Need for uniqueness
1
Online brand community
1
Online-Marketing
1
Personalization
1
Self-congruity
1
Self-image enhancement
1
Service quality
1
Social Web
1
Social impact
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Behi, Azza Temessek
1
Belaid, Samy
1
Brexendorf, Tim Oliver
1
Chieng, Fayrene
1
Faßnacht, Martin
1
Kim, Cookhwan
1
Kingshott, Russel PJ
1
Kwon, Kwiseok
1
Roy, Rajat
1
Sharma, Piyush
1
Simon, Carina
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
The journal of product & brand management
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Cogent business & management
2
Exploring the rise of fandom in contemporary consumer culture
2
Forschungsgruppe Konsum und Verhalten
2
International journal of economic research
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Bridging the gap between advertising academia and practice
1
Conference proceedings trends in business communication 2016
1
Cruise business development : safety, product design and human capital
1
Driving innovation and business success in the digital economy
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
International journal of contemporary hospitality management
1
International journal of financial engineering
1
International journal of islamic marketing and branding
1
International journal of retail & distribution management
1
Inventi impact: retailing & consumer services
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Indian business research
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international economic review
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
How to design personalization in a context of customer retention : who personalizes what and to what extent?
Kwon, Kwiseok
;
Kim, Cookhwan
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 101-116
Persistent link: https://www.econbiz.de/10009730271
Saved in:
4
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->