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~isPartOf:"Electronic commerce research and applications"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Konsumentenverhalten
Online-Marketing
Media usage
3
Mediennutzung
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Online retailing
2
Online-Handel
2
China
1
Cognition
1
Consumer behavior
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Emotion
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Ethnologie
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Ethnology
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Product videos
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Rich media
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Social Web
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Li, Ting
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Meshkova, Zornitsa
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Electronic commerce research and applications
Young consumers : insight and ideas for responsible marketers
10
International journal of internet marketing and advertising : IJIMA
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of advertising research
6
Journal of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of sport management : the official journal of the North American Society of Sport Management
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Gabler Edition Wissenschaft
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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European Sport management quarterly : ESMQ
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Forschungspapiere
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Information systems and e-business management : ISeB
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of advertising : the review of marketing communications
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International journal of market research : JMRS ; the journal of the Market Research Society
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
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Journal of advertising
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Journal of business research : JBR
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Journal of marketing research
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Journal of media business studies
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Journal of organizational computing and electronic commerce
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Journal of promotion management : JPM
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Journal of targeting, measurement and analysis for marketing
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Journal of the Academy of Marketing Science
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KOF working papers
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Revue d'économie politique
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Service business
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Technological forecasting & social change : an international journal
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The journal of consumer marketing
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A research agenda for media economics
1
AWA '96
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AWA '97
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Acta Universitatis Oeconomicae Helsingiensis / A
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Advances in human and social aspects of technology (AHSAT) book series
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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African journal of science, technology, innovation & development : AJSTID
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Arbeitsbericht / Akademie für Technikfolgenabschätzung in Baden-Württemberg
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Examining the impact of rich media on consumer willingness to pay in online stores
Li, Ting
;
Meshkova, Zornitsa
- In:
Electronic commerce research and applications
12
(
2013
)
6
,
pp. 449-461
Persistent link: https://www.econbiz.de/10010505460
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