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Gift or threat? : an examination of voice of the customer ; the case of MyStarbucksIdea.com
Lee, Hanjun
;
Han, JinYoung
;
Suh, Yongmoo
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10011348322
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