Yang, Seojeong; Kim, Yoonji; Choi, Seungho - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-27
vulnerable to sudden disruption lies in their static business model. Furthermore, the platform economy allowed offline retailers … domination, this study implies that SSG.COM should innovate its business model to integrate its online and offline ecosystems …