Stöttinger, Barbara (ed.); Schlegelmilch, Bodo B. (ed.); … - 2015 - First edition
Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or … refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These … MNCs, cultural and institutional distances, organizational learning and knowledge transfer in MNCs, and international …