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~isPartOf:"Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Advertising effects
Customer satisfaction
Consumer behaviour
7
Konsumentenverhalten
7
Advertising
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Emerging economies
2
Facebook
2
India
2
Indien
2
Internet marketing
2
Online-Marketing
2
Schwellenländer
2
Target group
2
Werbewirkung
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Werbung
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Adoption
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Advertisement
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Armut
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Armutsbekämpfung
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Augmented reality
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Base of the Pyramid
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Brand
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Brand image
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Emerging markets
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Aufsatz im Buch
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Abu-Ghosh, Dina Hesham
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Alryalat, Mohammad Abdallah Ali
1
Kumar, Uma
1
Kumar, Vinod
1
Shareef, Mahmud Akhter
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
International advertising and communication : current insights and empirical findings
8
International journal of advertising : the quarterly review of marketing communications
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
6
Green advertising and the reluctant consumer
6
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
5
Journal of business research : JBR
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
The international review of retail, distribution and consumer research
5
Cracking the code : leveraging consumer psychology to drive profitability
3
Cutting edge international research
3
Enhancing knowledge development in marketing ; Vol. 21
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
International journal of economics and financial issues : IJEFI
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
3
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
3
Public relations and advertising theories : concepts and practices
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advertising, promotion, and new media
2
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
2
Brand management in emerging markets : theories and practice
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Business and management issues in the global and digital era : Indonesian perspectives
2
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
2
Electronic retailing
2
Handbook of brand relationships
2
Handbook of research on customer engagement
2
Improving decision making in real-time bidding
2
International journal of quality and service sciences
2
Journal of service theory and practice
2
Marktpsychologie
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Recent developments in Vietnamese business and finance
2
Reinventing management strategies : the design for future ; issues in marketing and finance
2
Strategic system assurance and business analytics
2
Strategies and tools for managing connected consumers
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
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Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham
;
Al-Dmour, Hani
;
Alalwan, Ali …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 285-302)
.
2018
Persistent link: https://www.econbiz.de/10011825175
Saved in:
2
Do you like to be an aspirational referee to promote a product : act like a celebrity in emerging market
Shareef, Mahmud Akhter
;
Kumar, Vinod
;
Kumar, Uma
; …
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 315-328)
.
2018
Persistent link: https://www.econbiz.de/10011825178
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