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~isPartOf:"Encyclopedia of technology and innovation management"
~person:"Cohen, Susan K."
~person:"Cooper, Robert G."
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
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Encyclopedia of technology and innovation management
The PDMA handbook of new product development
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Marketing-mix strategies - product strategy and promotion strategy
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Innovation-driven industry life cycles
Cohen, Susan K.
- In:
Encyclopedia of technology and innovation management
,
(pp. 69-76)
.
2010
Persistent link: https://www.econbiz.de/10003945668
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The Stage-Gate product innovation system : from idea to launch
Cooper, Robert G.
- In:
Encyclopedia of technology and innovation management
,
(pp. 157-167)
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2010
Persistent link: https://www.econbiz.de/10003945760
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