Ward, David O.; Clark, Christopher D.; Jensen, Kimberly L. - In: Energy Economics 33 (2011) 6, pp. 1095-1102
The U.S. Environmental Protection Agency's Green Power Partnership (GPP), has over 1200 members purchasing nearly 18billion kilowatt hours of green power annually. One possible motivation for firms to join the GPP is to raise their reputation for environmental quality among consumers. This...