//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Pervasive advertising"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
5
Werbewirkung
5
Internet marketing
2
Online-Marketing
2
Advertising
1
Advertising media
1
Australia
1
Australien
1
Automotive industry
1
Big event
1
Brand image
1
Brand management
1
Data envelopment analysis
1
Data-Envelopment-Analyse
1
Deutschland
1
Germany
1
Großveranstaltung
1
Kfz-Industrie
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multimedia
1
Schweiz
1
Social Web
1
Social web
1
Spain
1
Spanien
1
Sportmarketing
1
Sports facilities
1
Sports marketing
1
Sportstätte
1
Switzerland
1
Type II Tobit model
1
Viral marketing
1
Virales Marketing
1
Werbeträger
1
Werbung
1
advertising elasticity
1
media synergy
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Case study
Article in journal
212
Aufsatz in Zeitschrift
212
Aufsatz im Buch
6
Book section
6
Fallstudie
5
Language
All
English
5
Author
All
Alguacil Jiménez, Mario
1
Büschken, Joachim
1
Calabuig Moreno, Ferran
1
Crespo Hervás, Josep
1
Dagger, Tracey S.
1
Danaher, Peter J.
1
Dubach Spiegler, Erica
1
Hede, Anne-Marie
1
Hildebrand, Christian
1
Kellett, Pamm
1
Michahelles, Florian
1
Núnez-Pomar, Juan
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
European journal of marketing : EJM
GfK marketing intelligence review : Marketingforschung für die Praxis
Journal of marketing research : JMR
Journal of marketing
Pervasive advertising
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Brands : interdisciplinary perspectives
1
Breaking new ground in theory and practice
1
Cases on strategic social media utilization in the nonprofit sector
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 2
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Gabler-Edition Wissenschaft
1
Innovatives Markenmanagement
1
International journal of electronic commerce : IJEC
1
International journal of leisure and tourism marketing : IJLTM
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Markenkommunikation und Beziehungsmarketing
1
Marketing management : a cultural perspective
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Praxisforum Medienmanagement
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Research
1
Research in consumer behavior
1
Schriften des Europäischen Instituts für Sozioökonomie e.V.
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand perception and its relation to perceived performance of a public sports service
Alguacil Jiménez, Mario
;
Calabuig Moreno, Ferran
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 202-220)
.
2015
Persistent link: https://www.econbiz.de/10011389619
Saved in:
2
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
3
Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
Saved in:
4
Social networks in pervasive advertising and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
5
How data envelopment analysis reveals brand advertising efficiency
Büschken, Joachim
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10003854943
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->