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~isPartOf:"Engineering online library"
~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~person:"Kleinaltenkamp, Michael"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Innovation management
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Kleinaltenkamp, Michael
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Engineering online library
Field guide to case study research in business-to-business marketing and purchasing
Technischer Vertrieb
4
Advances in services marketing
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Business relationship management and marketing
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Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
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