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~isPartOf:"Enhancing knowledge development in marketing ; Vol. 21"
~isPartOf:"Journal of marketing research : JMR"
~subject:"USA"
~type_genre:"Article in journal"
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Enhancing knowledge development in marketing ; Vol. 21
Journal of marketing research : JMR
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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The face of need : facial emotion expression on charity advertisements
Small, Deborah A.
;
Verrochi, Nicole M.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 777-787
Persistent link: https://www.econbiz.de/10003927138
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2
The effect of competitive advertising interference on sales for packaged goods
Danaher, Peter J.
;
Bonfrer, Andre
;
Dhar, Sanjay
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10003713027
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