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~isPartOf:"Enterprise & business management : a handbook for educators, consultants and practitioners"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Knowledge mapping as transformation agent in customer centric processes and strategies
Kulakı, Atık
- In:
Enterprise & business management : a handbook for …
(
2007
),
pp. 116-147
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