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~isPartOf:"Marketing theory"
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Enterprise & society : the international journal of business history
Marketing theory
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
SpringerLink / Bücher
22
Journal of business research : JBR
18
Journal of marketing management : MM
18
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Political marketing in the United States
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11
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11
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of historical research in marketing
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American journal of agricultural economics
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Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business ethics : JOBE
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Journal of business-to-business marketing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
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Journal of business strategy
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The journal of product innovation management : an international publication of the Product Development & Management Association
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AMA educators' proceedings
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Australasian marketing journal
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EBSCOhost eBook Collection
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Electronic markets : the international journal on networked business
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Eurasian Studies in Business and Economics
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History of marketing thought ; Volume 3
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Springer eBook Collection / Business and Economics
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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After sixty : marketing to baby boomers reaching their big transition years
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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1
The cult of convenience : marketing and food in postwar America
Weber, Margaret
- In:
Enterprise & society : the international journal of …
22
(
2021
)
3
,
pp. 605-634
Persistent link: https://www.econbiz.de/10012618292
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2
Mother nature as brand strategy : gender and creativity in Tampax advertising 2007-2009
Røstvik, Camilla Mørk
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 413-452
Persistent link: https://www.econbiz.de/10012243530
Saved in:
3
Markets changing, changing markets : institutional work as market shaping
Baker, Jonathan J.
;
Storbacka, Kaj
;
Brodie, Roderick J.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 301-328
Persistent link: https://www.econbiz.de/10012109398
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4
Marketing's metaphors have expired : an argument for a new dominant metaphor
Delbaere, Marjorie
;
Slobodzian, Adam D.
- In:
Marketing theory
19
(
2019
)
3
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012109406
Saved in:
5
The construction of marketing measures : the case of viewability
Cluley, Robert
- In:
Marketing theory
18
(
2018
)
3
,
pp. 287-305
Persistent link: https://www.econbiz.de/10011926099
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6
Joint markets : how adjacent markets influence the formation of regulated markets
Kjellberg, Hans
;
Olson, David
- In:
Marketing theory
17
(
2017
)
1
,
pp. 95-123
Persistent link: https://www.econbiz.de/10011675855
Saved in:
7
The business of daguerreotypy : strategies for a new medium
Verplanck, Anne
- In:
Enterprise & society : the international journal of …
16
(
2015
)
4
,
pp. 889-928
Persistent link: https://www.econbiz.de/10011552291
Saved in:
8
Islamic marketing at the Nexus of global markets-religions-poltics and implications for research
Ger, Güliz
- In:
Marketing theory
13
(
2013
)
4
,
pp. 497-503
Persistent link: https://www.econbiz.de/10010233262
Saved in:
9
Alchemy in Eden : entrepreneurialism, branding, and food marketing in the United States, 1880 - 1920
Lonier, Terri
- In:
Enterprise & society : the international journal of …
11
(
2010
)
4
,
pp. 697-710
Persistent link: https://www.econbiz.de/10008760151
Saved in:
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