Nikodemska-Wołowik, Anna M.; Bednarz, Joanna; Wach, Dagmara - In: Entrepreneurial business and economics review : EBER 8 (2020) 3, pp. 135-154
familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design … divided into two portrayed segments. It proposes a process of how a family business identity may be endorsed. The proposed …