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~isPartOf:"Entrepreneurship, theory and practice : ET & P"
~isPartOf:"International marketing review"
~isPartOf:"Origin and branding in international market entry processes"
~isPartOf:"Review of international economics"
~person:"Khan, Zaheer"
~subject:"Marketing management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Entrepreneurship, theory and practice : ET & P
International marketing review
Origin and branding in international market entry processes
Review of international economics
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Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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