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~isPartOf:"Entrepreneurship in international marketing"
~person:"Magnusson, Peter"
~person:"Wiedmann, Klaus-Peter"
~subject:"Partielle kleinste Quadrate"
~type_genre:"Book section"
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Entrepreneurship in international marketing
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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