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~isPartOf:"Entrepreneurship in international marketing"
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Entrepreneurship in international marketing
Journal of business research : JBR
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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International journal of production economics
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International journal of business information systems : IJBIS
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
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