//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Entwicklungen des Investitionsgütermarketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Glynn, Mark S."
~person:"Weiber, Rolf"
~subject:"Lieferantenmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
B-to-B-Marketing
3
Business-to-business marketing
3
Supplier relationship management
3
Deutschland
2
Germany
2
Brand image
1
Business services
1
Erfolgsfaktor
1
Gildemeister-Aktiengesellschaft
1
Machine tool industry
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Success factor
1
Telecommunications
1
Telekommunikation
1
Theorie
1
Theory
1
Unternehmensdienstleistung
1
Werkzeugmaschinenbau
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Language
All
German
2
English
1
Author
All
Glynn, Mark S.
Weiber, Rolf
Naudé, Peter
9
Sharma, Arun
8
Casidy, Riza
7
Ulaga, Wolfgang
7
Henneberg, Stephan
5
Keränen, Joona
5
Lindgreen, Adam
5
Mohan, Mayoor
5
Swani, Kunal
5
Agnihotri, Raj
4
Christodoulides, George
4
Jacob, Frank
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Aarikka-Stenroos, Leena
3
Andersen, Poul Houman
3
Beverland, Michael B.
3
Brown, Brian P.
3
Cartwright, Severina
3
Cova, Bernard
3
Di Benedetto, C. Anthony
3
Eggert, Andreas
3
Ewing, Michael
3
Gabrielsson, Mika
3
Geiger, Ingmar
3
Grönroos, Christian
3
Guenther, Miriam
3
Guenther, Peter
3
Jalkala, Anne
3
Johnston, Wesley J.
3
Julkunen, Saara
3
Kleinaltenkamp, Michael
3
Koponen, Jonna
3
Lacka, Ewelina
3
Markovic, Stefan
3
Mitręga, Maciej
3
Mora Cortez, Roberto
3
Pagani, Margherita
3
Pardo, Catherine
3
Pomirleanu, Nadia
3
more ...
less ...
Published in...
All
Entwicklungen des Investitionsgütermarketing
Industrial marketing management : the international journal for industrial and high-tech firms
Business-to-business marketing management : strategies, cases and solutions
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
2
Vermarktung von Telekommunikationsdiensten im Geschäftskundenbereich : Herausforderung an das Investitionsgütermarketing
Weiber, Rolf
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 229-301)
.
1998
Persistent link: https://www.econbiz.de/10001305473
Saved in:
3
Wettbewerbsvorteile in der Werkzeugmaschinenindustrie durch effektives und effizientes Geschäftsbeziehungsmanagement
Weiber, Rolf
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 201-227)
.
1998
Persistent link: https://www.econbiz.de/10001305474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->